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Community Foundation to Spark Awareness of Cultural Enrichment Initiatives with Video Contest

Cultural EnrichmentAllentown, Pa., March 28, 2017—The Lehigh Valley Community Foundation (LVCF) is conducting a video contest as part of its 50th Anniversary Spark Grant application process. Five finalists were selected from dozens of applications seeking funding for cultural enrichment initiatives. Each organization has produced a “home-grown” one-minute video that describes their organization, the project, and brings attention to the importance of cultural enrichment in the community. 

The videos are being shared on social media to increase awareness of the issues and the community is encouraged to vote for their favorites. LVCF’s website and on its Facebook page. The organizations are competing for $50,000 in Spark Grant funding to address the issue. The winner(s) will be announcedby April 30, 2017.

“The organizations are encouraged to mobilize their constituents and the community to visit the contest page, view the videos and vote,” said Michael Wilson, director of communications at LVCF.  “The video contest phase was implemented as a way to raise awareness around the issue and the highlight the good work organizations in the Lehigh Valley are doing to promote cultural enrichment."

The video contest is just one part of the evaluation process to determine which program will receive funding.  “After a thorough review by the Spark Grant Evaluation team, five finalists were selected to participate in the second phase of the application process,” said Bernie Story, president and CEO. “At the conclusion of the video contest, the Spark Team will reconvene to discuss the proposals and video results and make a final decision that we will announce at the end of the month.”

The voting period will open on Monday, April 3 and run until Friday, April 14. The five finalists are:

• ArtsQuest | ArtSparks

• Mikayla's Voice | "Our Friend Brady"

• National Museum of Industrial History |Cabinet of Curiosity: South Bethlehem's Diverse Ethnic Population

• Performing Arts Live., Inc. | Allentown JazzFest 2017

• State Theatre Center for the Arts, Inc. |"SPARK THE ARTS"

To celebrate its 50th Anniversary in 2017, the Community Foundation is issuing grants totaling $300,000 in support of six major issues affecting the Lehigh Valley.  The celebration will include grants awarded in the specified months below:

• Mental & Behavioral Health (February 2017) 

• Cultural Enrichment (April 2017) 

• Food & Housing Access (May 2017) 

• Environment & Sustainability (July 2017) 

• Human Trafficking (September 2017)

• Veterans Affairs (November 2017)

For more information and/or to apply for a Spark Grant visit: