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David M. Erdman | Bio

Editor, writer, communicator, presenter, people coach, strategic thinker, leader, digital innovator, media and communications instructor. These are some of the roles David M. Erdman has filled throughout his more than 35-year career in media.

For his three decades of commitment to journalism, service to the community, and work in support of open government, he was recognized by the Pennsylvania NewsMedia Association with the 2016 Ben Franklin Award for Excellence.

As editor-in-chief and publisher of The Morning Call, Allentown, Pa., David M. Erdman oversaw all aspects of The Morning Call, the largest media company in the third most populated region of Pennsylvania with a portfolio of digital and print products reaching more than 70 percent Pennsylvania’s Lehigh Valley.

Erdman launched into journalism as a reporter and photographer and went on to spend most of his career in management, first as assistant city editor in charge of projects, and then as city editor, a role he filled from 1988-1997 when he led a team that launched themorningcall.com, as well as newsroom efforts to develop computer-assisted reporting. He was editor/VP from 2009-2016, overseeing digital and print content.

Throughout all these roles, it was working with people, recruiting and building a high-performance team that he enjoyed most. He was chief recruiter, conducting hundreds of job interviews and led hiring and development. He was a recruiter for Tribune’s METPRO initiative, responsible for recruiting and training a diverse pool of journalists throughout the company’s newsrooms.

Erdman is a past president of the Pennsylvania Society of Newspaper Editors, is a current trustee of the Pennsylvania NewsMedia Foundation, and holds a degree in communications from the University of Scranton where he is a current member of the University Publications Board, a past member of the Alumni Advisory Committee, a current member of the local alumni chapter steering committee, and a member of the Communication and Media major alumni advisory board.

He is an active volunteer in his community in the Lehigh Valley of Pennsylvania and serves on the board of associates for the Lehigh Valley Community Foundation. He enjoys hiking, golfing, following news and politics, listening to jazz, and collecting vinyl records.

Erdman serves as a Muhlenberg College lecturer in media and communications where he is combining his passion for journalism and coaching developing writers.

Contact:
daverdman@gmail.com
@daverdman