The Jaindl Companies Announces Support for Homeless Veterans with Introduction of New Patriotic Packaging for its A-Treat® Soda Brand
Orefield, Pa., November 10, 2021—The Jaindl Companies, owner of the iconic A-Treat soda brand, announced today, the eve of Veterans Day, a program to support Lehigh Valley’s homeless veterans through sales of A-Treat. The company is introducing new patriotic-themed packaging specific to two of its most popular A-Treat soda flavors – Cream Soda and Cola. Jaindl will subsequently donate 20% of the sales of these new patriot flavors to the Lehigh Valley Homeless Veteran Fund at the Lehigh Valley Community Foundation from now through December 31, 2021.
“Homelessness among our country’s veteran population is a problem that we as citizens have a duty to solve. It is nothing short of a debt that we owe the very people who have served so valiantly to protect our freedom,” said David Jaindl, the Jaindl Companies’ 3rd generation President. He continued, “Given that we’ve just come through a horrible, life-altering pandemic, combined with the divisiveness we are witnessing in our country’s politics, we think there is no better time than the present to support our vets, a cause that is altogether unifying and truly American.” “And of course, this is all while enjoying an all-American, patriotic-themed A-Treat soda,” he added.
Consumers can expect to find the new patriotic-themed A-Treat soda flavors in 12oz plastic bottles on- line and regionally in grocery, convenience, and specialty retail stores beginning this Veterans Day.
“This is truly a win for the Valley’s Homeless Veteran Fund,” said Tom Applebach, Director – Lehigh County Office of Veterans Affairs. He added, “We are extremely excited to partner with the Jaindl Companies, and what better way to help our homeless vets than by drinking and sharing an A-Treat with your friends. So, go out and buy those patriotic A-Treat bottles, and know that every time you take a sip between now and the end of the year, you’re helping a vet who truly needs your support!”
About A-Treat® (www.a-treat.com)
The Allentown, PA-based soda brand was founded in 1918 by Joseph and Jack Egizio using the finest traditional ingredients available that consumers and enthusiasts have counted on for close to 100 years. After being acquired by Jaindl Companies, the iconic A-TREAT made a resurgence, still produced according to formulas that evolved from Egizio family recipes. To learn more visit A-TREAT.com or join the conversation on Facebook, Twitter, and Instagram.
About the Lehigh Valley Homeless Veteran Fund (HVF)
The Lehigh Valley Homeless Veteran Fund provides for the availability of grant funding which benefits veterans through homeless Veteran transitional and supportive housing via the Lehigh Valley Community Foundation. Funds are available to agencies that serve Veterans in Lehigh and Northampton Counties.
Gifts to the Fund can be made online by credit card or by submitting a check, payable to the Lehigh Valley Homeless Veteran Fund, to the Lehigh Valley Community Foundation, 840 West Hamilton Street, Suite 310, Allentown, PA 18101.
Michael Schmid Senior Partner, Cre8tive Logic, Inc. Phone: +1 717.718.2281